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Amigurumi Designer Interview – Jennifer From Super Cute Design (CoCrochet Tour Ep07)

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Do you love Kawaii – the cute little animals and food with adorable faces? If yes, you should definitely meet todays’ amigurumi designer, Jennifer from Super Cute Design. Looking at her easy amigurumi crochet collection of cute little faces on food, animals, and flowers would open you to the world of hook and yarn. And of course, you would learn about her success story and how to become a full-time amigurumi designer. I am sure you will love the crochet kawaii amigurumi patterns and want to learn how to design amigurumi patterns by yourself.

Meet the Designer Super Cute Design by Jennifer

The interview is inside 2021 COCROCHET TOUR – a year-long Amigurumi Designer Interviews, that will feature 12 famous amigurumi designers, listen to their unique success stories, and have wonderful gifts from them. You can read more about CoCrochet Tour and other interesting events in 2021 here.

2021 Designer interviews





amigurumi designer interview with Super Cute Design by Jennifer (1)



A sneak peek video about the interview, click play to watch! Follow my YouTube Channel for free amigurumi tutorials and many interesting videos

1. Please, tell us a little about yourself and your designs.

My name is Jennifer and I live in Sweden with my family of 2 kids, a husband, and 2 cats.
You will always find me with a hook and some yarn in my hands.
I love making cute patterns that hopefully put a smile on people’s faces.

2. How long have you been crocheting?

I started when I was about 10 years old. My grandmother thought me. She is left-handed and I
am right-handed, so it was a bit tricky in the beginning!
I started with amigurumi 12 years ago.

3. Why crochet? What is it that interests you?

I love how it always gets me relaxed, I am a very anxious person and crochet always
calms me down.

4. Where do you usually get inspiration for your designs?

I find inspiration in many things. I can be inspired by an orange fruit and think about orange with
some eyes and a happy smile would be cute!

amigurumi designer interview with Super Cute Design

5. Tell us about your happiest moments since you became an amigurumi designer?

Oh, it must be right now actually! I am in the process of writing a book that will be out
next year. It is super exciting!

6. What is the most struggle that you have faced during your design career?

Besides all the boring stuff like bookkeeping, I think it is when people steal my patterns
and share them for free. I think a lot of us pattern makers are having that problem and it
is just so sad. People do not seem to care about copyright rules and the fact that it takes
a long time to make a crochet pattern. When it happened in the beginning, I thought
many times that I should just stop making patterns.

7. How did you start to be a professional designer and treat the hobby as a business?

It has taken many years, I was a registered nurse and had been working halftime as that
and the rest with my crochet business. Since about a year ago I have worked full time
with my business and I love to be able to live out my creative side, and to be my own
boss is awesome!

8. What is your strategy to grow a design business? How did you start to promote yourself
and which platform?

I started with Instagram, and it is still my main platform for reaching out to people.

amigurumi designer interview with Super Cute Design by Jennifer

9. I saw that you have tons of sales on Etsy and other sales platforms, what you think is the main factor that leads to your success today?

Oh, I really do not know! I do most of my promotions on Instagram, so I guess it helps to
have a following there, most of my sales on Etsy comes through people scrolling my
Instagram feed.

10. You are famous right now, but I know that it would be a long story behind with all the
effort and of course, luck! What is your advice for people who want to be a designer and
live with a career?

I’m I famous?! I wish so. Yes, the story is long. It all started in 2015 when I was on
maternity leave with my youngest son. I started my Instagram account and uploaded
some of my amigurumi. In the beginning, not much happened but after a while, I got
requests for sharing my crochet patterns. I then started my Etsy shop about a year later.

My advice is to have fun with it and believe in yourself! Do not beat yourself down. It
takes time. It took me many years to find the courage to quit my day job.
Keep posting your makes on social media and do not compare yourself to others!

Super Cute Design by Jennifer (5)

In case you are new to amigurumi, check my Ultimate guide to amigurumi for beginners to learn from scratch this beautiful art!


Thanks to Jennifer, we will have a 30% coupon for all of her patterns and collections in her Etsy shop, from July 3rd, 2021 to July 10th, 2021.

Copy this coupon and grab your favorite patterns from Jennifer


[mailerlite_form form_id=7]

Now have fun!

Thank you for reading and see you next month in EPS 08 of COCROCHET TOUR 2021!


Super Cute Design by Jennifer (4)

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Comment below and tell me what you like most about this post, and if you want, suggest for me what I should write about! Love you all, my yarn buddies!

From Joy with love!

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